Fruit Logistica: meeting old friends and new

By John Giles

Before too long, we will be involved in making the annual trip to Fruit Logistica in Berlin – this is held in early February.  There are c. 80,000 international visitors there from over 100 countries and some 3,500 trade stands located in 23 huge exhibition halls.

We have been attending for some 20 years and it’s a great opportunity to see a whole range of clients and other contacts from around the world in a relatively short space of time.  We often see our clients from the likes of the US, Australia, New Zealand, South Africa, Chile, Turkey, Peru and Mexico, as well as those who are often much closer to home too. 

The world is a small place these days and we find that many of our clients are grappling with the same sorts of issues. These  include working out how to prioritise international market opportunities, especially in Asia and other emerging parts of the world, developing more sustainable supply chains and tackling issues such as climate change, water usage and the appropriate use of agri inputs – and then taking advantage of the opportunities that can be bought by the likes of vertical farming and block chain technologies to name but a few.

It is important that fresh produce businesses continue to strive for a better understanding of markets, supply chains and customer and consumer behaviour as well as the use of the emerging technologies that are available across the supply chain too.  This is where Promar can help. Please contact John Giles if you would like to arrange a meeting at the show to discuss potential options for your business.