John Giles

Divisional Director of Agri-Food


  • • Global Food Markets
  • • Strategy Development
  • • Market Research

I joined Promar in the 1990s and have spent 25 years supporting clients to make positive changes to their businesses.

My many years of involvement with the Institute of Agricultural Management, the Chartered Institute of Marketing’s food, drink and agricultural group and the City Food Lecture has also allowed me to improve my knowledge and experience of agri-food markets and broaden my network.

With experience in market research, global markets and strategy development, I love the variety of my job. I have been able to travel to India, Chile, South Africa, China and more, although I take equal satisfaction from projects closer to home. There is, literally, never a dull moment in Promar.

In the last 12 months, I have been involved in projects in Turkey, Germany, Ireland, Saudi Arabia,  the UAE,  Mexico and Russia and spoken at a range of conferences and evening events, going from West Wales to North Yorkshire and back again, talking and answering questions on what I see happening in both local and international supply chains.

I am a strong believer that all businesses should invest time and resources into understanding markets, supply chains and competitors and there are countless opportunities for agri-food businesses near to home and globally.

Outside of work, I am an ardent supporter of Reading FC and enjoy spending time with my family

All businesses should invest in understanding more about markets, supply chains, competitors and what is happening close to home and on the other side of the world.
There are more ways of getting agri-food and drink products to consumers than ever before and this forms the basis of future opportunities for well-informed and forward-thinking businesses.

John Giles, Divisional Director of Agri-Food at Promar International.

Articles by John Giles

Challenges and Opportunities in the Agri-Tech Sector- Is Blockchain the answer?

Opinion: Opportunities abound for international produce in Jeddah, Saudi Arabia

Where next for the UK-US trade deal?

What impact will a new political, economic and social climate have on food/farm businesses?

Event review: How the South African dried fruit sector is navigating in uncertain times

What does 2021 hold for the international fresh produce sector?

Brexit brinkmanship, retail employees as influencers & food marketing lessons from Chile

How the Brexit deal might impact the dairy industry

Opinion: UAE could be a springboard into Gulf markets

Opinion: Market ‘presence’ is essential for growing dairy exports