Delving into new markets and developing access arrangements can be a lengthy process. The Chilean industry recognised this and was looking for direction on which products should be seen as a priority for this sort of activity.
As a result, the leading fruit trade association in Chile, the Chilean Fruit Exporters Association (ASOEX) asked the agri-food team here at Promar to carry out a study of the Japenese market.
Our agri-food team carried out an analysis of the market and developed a detailed report, utilising our well-developed understanding of the Chilean export sector. This report was a key support tool for making final decisions and understanding the valuable growth areas for Chilean produce in this region.